One of three founders of this "New Age" beverage company which was founded in 1995. Currently, SoBe is distributed in all 50 states through over 400 distributors and is considered the fastest growing company ever in its category. At this time, the company is #1 in the Nutraceuticals food and beverage category and #2 to Snapple in the "New Age" category. The Company was sold to Pepsi Co. in 2001 for $370 MM.